Selling Your Business

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How to Sell a Business in Florida

Expert Guidance for Florida Business Owners

Selling your business is one of the most important financial decisions you’ll ever make — and having the right plan makes all the difference. I help business owners across Jacksonville, Clay, and St. Johns County understand their value, prepare strategically, and sell confidentially.

Frequently Asked Questions

PREPARE FOR YOUR EXIT

Before you list your business, it’s critical to develop a clear exit strategy. Early preparation can mean the difference between an average sale and a great one.


Here’s what we do:

Review and organize financial statements, add-backs, and tax returns. 

Identify key value drivers and potential areas for improvement. 

Prepare an operations summary to show what makes your business stand out. 

Create a timeline and transition plan that fits your personal goals.
 

Pro Tip: The best time to start planning your exit is before you’re ready to sell. Giving yourself 6–12 months of lead time helps increase your sale price and buyer appeal.


Learn more about Selling Your Business or visit our Resources Page for local support (SBDC, SCORE, and Chamber links).

KNOW WHAT YOUR BUSINESS IS WORTH

A professional valuation is the foundation of every successful sale. I use industry-specific data and financial performance analysis to determine what your business would sell for in today’s market.


We evaluate:

Seller’s Discretionary Earnings (SDE) and EBITDA 

Comparable business sales (market comps) 

Industry-specific multiples 

Assets, inventory, and goodwill value

 

You’ll receive a clear, realistic valuation — not an inflated number — so you can make confident, informed decisions.


Request Your Business Valuation or learn more in our Business Valuation Guide

MARKET YOUR BUSINESS CONFIDENTIALLY

Every business is unique — and so is the marketing plan. I use a multi-channel, confidential strategy that ensures only qualified buyers see your listing.


Marketing Approach:

Listings on BBF MLS, BizBuySell, and private buyer networks 

Anonymous online advertising to protect your identity 

Outreach through local brokers, investors, and industry contacts 

Use of confidential business summaries (no names or photos)
 

Each buyer signs an NDA before receiving details, ensuring your staff, customers, and competitors never learn your business is for sale.

QUALIFY BUYERS AND NEGOTIATE THE DEAL

Not all buyers are equal — and I make sure you only spend time with serious, qualified prospects.


What I handle for you:

Financial pre-qualification with SBA lenders 

Interviewing buyers to confirm intent and experience 

Negotiating LOIs and Purchase Agreements 

Structuring deals with the best balance of price, terms, and tax efficiency
 

When offers come in, I negotiate on your behalf, helping you protect your interests and get top value for your business.


Learn more about SBA Financing Options

DUE DILIGENCE & CLOSING

Once a buyer is approved and an agreement is in place, we move into due diligence and closing. This stage requires strong coordination between all parties.


You can expect:

Review of financials, lease agreements, and contracts 

Coordination with attorneys, lenders, and accountants 

Secure handling of escrow and closing documents 

Post-sale transition support
 

I stay directly involved from start to finish to ensure a smooth, legally sound closing.

HELPFUL RESOURCES FOR FLORIDA BUSINESS OWNERS

Selling a business involves more than just a buyer and seller. Here are trusted local and national resources that can support your journey:

Florida SBDC at UNF – Local business advisory and exit planning support. 

SCORE Northeast Florida – Free mentoring and business advice. 

Sunbiz.org – Florida Division of Corporations (filings and entity search). 

Business Brokers of Florida – Florida’s statewide MLS for business resales. 

U.S. Small Business Administration – Loan programs and selling guidelines.

Business Brokerage | Valuations | Commercial Real Estate
Timothy Levandowski, CEO & Lead Business Advisor

Keystone Business Exchange is a Florida-based business advisory and brokerage firm headquartered in Jacksonville, FL. We serve private business owners — both Sellers and Buyers — of small to mid-market companies throughout the State of Florida and across the U.S. Our team specializes in confidential business sales, accurate valuations, and strategic advisory services for clients navigating transitions.

Our service areas include:

Duval County: Jacksonville, Atlantic Beach, Neptune Beach, Jacksonville Beach, Baldwin
St. Johns County: Ponte Vedra, Ponte Vedra Beach, Vilano Beach, Nocatee, St. Augustine, St. Augustine Beach, St. Johns
Clay County: Orange Park, Fleming Island, Keystone Heights, Middleburg, Green Cove Springs, Penney Farms
Nassau County: Amelia Island, Fernandina Beach, Callahan, Yulee, Hilliard, Nassau Village-Ratliff
Flagler County: Palm Coast, Flagler Beach
Other Florida Regions: Orlando, Tampa, Miami, Fort Lauderdale, Gainesville, Ocala, Tallahassee, Panama City, Jupiter, Palm Beach, Clearwater, St. Petersburg

In addition to Florida, we assist clients in Georgia, South Carolina, North Carolina, Alabama, Tennessee, and beyond, leveraging our national buyer network and strategic partnerships to deliver maximum results and smooth transitions.

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